- Almost all of the employees had the same last name. They're a family run business and that fact alone is reassuring. You can not fake the kind of pride that comes about when your family's reputation rides on how you represent the business.
- It was made very clear very early on that they were interested in what we were doing and wanted our business. In my custom door business I was often frustrated by suppliers who thought themselves too big to concern themselves with my relatively small order. Nothing guarantees my loyalty like being regarded as a real customer.
We left with our $75 order in hand, feeling like we were the best thing to happen to American Cable that day and wanting to find additional ways to use their services.
We are always looking for ways to improve the way we run our company at Wishbone. We owe Jack and American Cable a thanks for a reminder of how good customer service can improve the quality of doing business in the world.